It is also a competitive market place for asset managers and related industries. About 400 asset managers and much more service providers are active in Germany.
The market structure differs from the US- and the UK-market: Fund distribution channels are dominated by banks and online banks which reqires a solid B2B-approach. IFAs only account for 40-50 bn. EUR AuM. The majority of the institutional fund assets is invested by investors like insurance groups and large pension entities, foundations and family offices.
Additionally a growing number of self-directed investors drive the largest demand for ETFs in the European market.
A market entry or a relaunch of your activities in Germany provide many chances with the right strategy. It is not sufficient to hire a sales person, make contacts and wait for assets.
My market entry consulting contains:
I have been working with asset management boutiques, index providers, ETF-providers software providers and vendors to define the market and enter it. Many have grown to a significant size today.